Trust the many years of my experience
What I believe in:
Marketing is my passion. And my weakness. I believe in the power of brands to make our lives better, through the relationships they build with us. And we - with them.
I believe as well, that in order for a brand or product to connect successfully with its consumers, it is very important that all the people who create, market and sell them, have a strong connection to each other too. Not just contact.
I believe Marketing is a Connection, Connection between brands and between people.
Marketing Connection - connecting brands and people
I believe in supporting and sharing, so I will be glad to share my experience with you.
My name is Alexandra Lang. I had the privilege of learning from the best and working with some of the most talented in the profession. I have been a part of the marketing processes in Bulgaria for over 25 years. I learned the basics of "classic" marketing at a time when we were competing for the interest of consumers on two television and three radio channels. We created strong and memorable brands and ads and shared them with as many people as possible. That is how we built relationship with them.
I also had the opportunity to work for most of the brands when they were in decline and we were almost always able to "reverse" the growth trend and make them market leaders. In the age of Internet, it has become easier for brands to reach large groups of customers, but increasingly difficult to win and retain their attention. Their messages try to stand out everywhere and at any time, unfortunately - at the same time. Even if noticed, brands often fail to connect with consumers despite numerous contacts. That is why, in my opinion, it is important to return the focus of marketing to its essence again - to find the right group of people, to build an emotional connection with them and so - to make our brands irreplaceable.
Individual marketing support:
and small businesses
When you have interesting products and ideas that you believe in and need professional help with your first marketing plans and activities to promote them
for medium and established businesses
When you are already investing in marketing activities and want to make them more effective and successful, when you want to gain and apply the knowledge and practical experience of large international companies
for your business partners
When you want to effectively share the essence of your marketing strategy and activities to your partners, agencies and subcontractors, in order to join forces and improve the efficiency of your performance together